The holidays are all about giving and showing your appreciation. While the holiday season is full of hustle and bustle, there’s always time to thank those who are most important to you. As a business owner, you’re probably extremely grateful for your customers who have given your company a try. If it weren’t for these people, your business would have never seen the success that it’s had so far. This holiday season, show your customers that you value their business! Keep reading for 4 ways to show your customers that you care.
- Offer a Holiday Incentive
Holiday sales, especially Black Friday and Cyber Monday, are known to attract millions of buyers. No matter if you’re an online company, own a brick and mortar store, or both, it’s important to participate in holiday incentives. This is an easy way to send each of your customers a token of your appreciation. When it comes to holiday incentives, there are all sorts of options including:
- Exclusive coupons and discounts
- Free item with purchase
- Store gift cards
- Free holiday content
Since almost every store offers some sort of holiday incentive, you’ll want to make sure that yours is widely advertised. Email your customers and post updates on social media to ensure everyone is aware of the upcoming deal!
Customers will always appreciate the ability to save money or to receive a free item. Spread a little holiday cheer by offering something that your customers can’t pass up!
- Run a Holiday Contest
Anyone can offer a coupon or a free item. Make your business stand out this holiday season by running a holiday contest. Success in today’s world is all about connecting and communicating with customers. Chances are already have a few social media profiles with a steady following. Get your customers excited by hosting an online holiday contest. The options are truly endless! Run an ugly holiday sweater contest and ask customers to send in pictures for a chance to win a prize. Or ask customers to send pictures of their pet in their best holiday outfit. By offering a prize, more customers are likely to join in on the fun.
At the same time, contests also build buzz and interest around your company name. This will increase leads and hopefully lead to an increase in profit! You can even take things a step further and run a future contest, rewarding those customers who made their first purchase during the holiday season.
- Send Personalized Communication
Most companies send the same “thank you” email to each of their customers. Stand out this holiday season by sending a personalized communication to everyone on your list. One of the most unique ways to do this is to send handwritten cards. Of course, if you’ve got thousands of customers, this may be impossible, but, you can always target your most prized and valued customers and partners. You can even take things a step further by personalizing each card using holiday stamps. Even a simple tree, snowflake, or reindeer stamp can give your card a finishing touch.
If paper cards are out of the question, you could always go the digital route and send an e-card or a personalized email. There are all sorts of apps that can be used to add your customer’s name into an email along with a personalized greeting. The key here is to not send your customers the same boring message. Show you care by taking the time to craft something unique.
- Be Available
We all know that the holiday season is extremely busy. Customers are looking to find the perfect gifts while also looking for the best deals. During the hustle and bustle, one of the simplest things you can do to show customers you care is to be available. The holiday season is one of the most important times to ensure your customer service is at optimal levels. To avoid pitfalls that other businesses fall into:
- Provide training for new customer service reps
- Be quick to address customer concerns and questions by phone and online
- Hire more employees to take on the holiday overload
- Ensure your website can handle high traffic
The holiday season can make or break a company. Be available in all forms possible and you’re likely to make it through just fine.
While you should always find ways to show your customers that they’re valued, the holiday season is extra important. Impress your customers and show your true appreciation for them by keeping the 4 above options in mind. While it may seem impossible to thank each and every one of your customers, there are small ways to spread jolly and cheer!